DIGITAL MARKETING

Oftentimes, there is the common misconception that you can use digital PR and digital marketing interchangeably or in place of one another. However, that is not the case. When it comes to online public relations and digital marketing, we are boosting branding and awareness, the tactics used for both support one another – not replace one another. In digital public relations (and Public Relations as a whole) the message isn’t designed to be directly promotional. PR messages vary from showing that a company cares about a specific cause (or showing the core values of the company) to news messages put out by the company. Digital PR is all about content marketing, social media, and search: transforming static news into conversations and bypassing media to speak directly to your target audience online. News can be spread further, faster, and more directly to a specific target audience than ever before in history. It allows us to maximize digital marketing like never before. Instead of being satisfied with a single placement, your product, service, and news are shared exponentially. Share, re-purpose, share again - and repeat. One piece of content flows out to multiple sources. Not only that, but we now use social media, blogs, reviews, and content to not just share news and multimedia, but TO GO VIRAL which opens gates to endless opportunities.

SOCIAL MEDIA MARKETING

Social media is no longer a “nice to have” for businesses - it’s a must-have, more so - Social Media is the only thing nowadays you need to exponentially scale your business. Social media is a core part of how today’s consumer learns about your businesses, conduct research, make purchasing decisions, develop loyalty, and engage with brands. This doesn’t mean that every business needs a presence on every single social media platform, but it does mean creating a social media strategy that is designed to achieve your goals. In 2024 and 2025 social media users are the fastest-growing segment of the Internet. If your business doesn’t maintain a presence on the top social media networks, you are missing out on qualified customers and sales. A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic will help engage customers and potential customers and help create new sales and greater brand awareness.

The right social media strategy connects your service or brand with your targeted audience. Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts. We use ad tools to identify audience sizes based on keywords, interests, and influencers. Define competitors across all social media platforms, and identify the networks they’re active on based on industry keyword research and client interviews.

Most of all we create content that WORKS!