STRATEGY

Essentially, a brand strategy is your long-term brand, which helps to identify what kind of image you want to build for your customers. This means thinking about what kind of feelings and expectations you want your audience to associate with your company. Do you want to be authoritative? Sophisticated? Funny? Professional? A brand is a culmination of all the intangible feelings and thoughts that accumulate in a customer’s mind when they think about your business. Brand strategies are your way of altering those perceptions until they suit your company goals. An effective content marketing and development strategy allows you to bridge the gap between online and offline marketing initiatives, by creating a unanimous voice to tell your story. Through research and competitive analysis, we work to form a deep understanding of your goals as a brand in order to develop a content marketing strategy and determine exactly which content marketing initiatives will communicate effectively with your audience. As more customers continue to differentiate between businesses with emotion and experience, instead of price points and product features, a brand could be the first step to getting ahead of your competition. For instance, Tesla wants to be the most innovative technology company in the world – but they’re also fueled by an ambition to transform the world with sustainable, electric power. When Elon Musk shot his convertible into space at the beginning of 2018, he wasn’t doing it to make a profit. Instead, he was demonstrating the durability and innovation of his products. The question is, do you know how to create a brand that speaks to your audience? If not, we are here to help.

MOBILE CREATIVE - MEANING, MOBILE 4K QUALITY!

High-quality and shareable media is essential to successful content marketing. Marketing strategists and content writing experts collaborate throughout the content development process to ensure there is unique content catered for each specific marketing channel to meet the overall goals of your business. Our cohesive content creation strategies incorporate content that can be distributed and supported across multiple channels to raise brand awareness and create a unified voice behind your business. To come up with a marketing strategy, we take the time to understand the needs of your company. Meet with different stakeholders to find out what their pain points are and determine how we can help them. We make sure we spend time to learn the business roadmap so we can prioritize. Then, once we have completed your situational analysis, we craft objectives for future achievement in the most critical areas.

Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. They fluidly move between devices, channels, and screens and expect that their experience should be seamless, engaging, and fun. At every moment, any one person is taking in several bits of information and having to assess where they should pay attention. As a marketer, it becomes challenging to break through, make an impact, resonate, and inspire a customer to give you their attention. For example, some brands are using blog content to sell consumer products, while others are taking advantage of having a captive mobile audience through social media to promote since scrolling has never been at its peak as we see it nowadays. So, It’s time to get creative with scrolling! Mobile devices make it fun to explore and engage with content, and keen creatives are using the smaller screens to their advantage by using design elements to draw the consumer’s eye down.

AVOID SHORT-TERM TRAP

It’s easy to get caught up in the short-term activities and tactics that drive business today, but when it comes to building a brand, that’s a big mistake. Brands aren’t built overnight, so your brand strategy shouldn’t be focused on short-term tactics but rather on long-term goals and sustainable growth. Admittedly, it’s hard to stay strategic when executives are weighed down by data and demand measurable growth and positive ROI right now. The best brand leaders, however, fight against short-term focus, because they know being short-sighted is a brand killer.