VISION & CREATION

WE BRING YOUR VISION TO LIFE.

Have you clearly defined your marketing vision?

It’s paramount that you have a crystal clear marketing vision. It goes without saying that if you don’t know where you want to get to, you probably won’t get there. Your marketing vision must have direction and complement the business vision. It should be beneficial and aim to create value for your business. It must be realistic, or else it will never be realized. This is true in all pillars of business and life – the practice of marketing is no different. The key ingredient to getting started is understanding your business purpose. Your purpose should clearly define your customer’s core problem and your ability to solve it. Outlining your purpose alone will provide clarity throughout the various stages of your marketing campaigns. To succeed in the long run, businesses need a marketing vision outlining how they plan to change and improve in the future. The marketing vision gives energy to campaigns. It helps motivate employees and it helps set the direction of marketing strategy and execution. People search for content because they want answers. Since they are not in a buying mood, sales pitches are unwelcome. Extend your brand by acting like an expert in your field. It's good karma to share your knowledge. Everyone wants to understand what is going to happen in the future. However, many are too focused on their day-to-day responsibilities to step back and look at the bigger picture. Build content that talks about trends in the industry and how they may impact your target customers.

CONTENT CREATION, PRODUCTION

Content strategy is part of most content marketing strategies. Our annual research shows the vast majority of businesses are more into using content marketing than ever before. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works. Content is a large part of your everyday life. It’s hard to avoid, but why would you want to? Content keeps your client informed, answers their questions, entertains, makes them smile, and guides their decisions. From your perspective as a business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. Mobile devices have made it possible for people to take and consume content in countless different ways. Consumers now expect visual media from you. In other words, if you’re not creating content, then you’re behind the curve.

MEDIA WITH THE RIGHT MESSAGE

Venturing into the world of video marketing is exciting stuff – a potentially game-changing tactic that can capture your target audience’s attention, make you more visible in searches, and convert prospects left, right, and center. We work with you on specific & achievable video objectives. This makes measuring your success simple and gives the project a clear direction. Using a blend of imagination and insight, we develop a creative concept for your video. Once the idea is fleshed out we build the narrative. Together we construct a core message to drive action towards your goals that's in line with your brand and engaging for your audience. We’ll define approaches to targeting, tactics, and messaging; give recommendations on timings, budgets, and resources; and specify the measurements used to track results. The plan will include video as well as other mediums where appropriate. It’s an ongoing process, so each month or quarter we’ll optimize the strategy by measuring and analyzing results, testing different variables, and continuously bettering the results.